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| Qualitative Market Research: A Comprehensive Guide (Paperback) Written By by Dr. Hy Mariampolski (Author) |
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| Description |
| Review
". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."
-- Review
Review
"It is the ultimate training guide, mixing scholastic rigor with a very readable style, geared to serve as an encyclopedic reference."
(Anne Ward )
". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."
(Journal of Advertising Research ) |
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robert
Austin, TX
78756 |
$54.99
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